Are we really all in this together… are we the “everyone”?
Lately been pondering the “everyone” that is often mentioned. The all inclusive ‘us and we’.
From a professional designer and fine artist point of view I need to keep this “everyone” in mind when I create art. One of the first questions I ask my design clients is, “Who is your audience? (the everyone for them). Then based on that description I make choices for the work I’m doing.
For my fine art, since I paint for the gift and decorative well as the fine art gallery industries there is a different way to approach them. The gift and decorative is more generic based on color blocks and abstract shapes that a person uses to “decorate” a space such as department store displays and hotel rooms and also inexpensive wall art for mid-income homes.
For the fine art galleries…. the paintings can be as specific as I’d like. I can paint nudes, faces, places, emotional bursts, and make political statements based on how I’m feeling at the time.
Neither approach is for “everyone” yet it is for the “everyone” that the specific category includes.
So why don’t we just say that…?
Karrie Ross, California Artist
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