Be It Now! Karrie Ross Book Designer : Branding : Art

Are we really all in this together… are we the “everyone”?

Lately been pondering the “everyone” that is often mentioned. The all inclusive ‘us and we’.

From a professional designer and fine artist point of view I need to keep this “everyone” in mind when I create art. One of the first questions I ask my design clients is, “Who is your audience? (the everyone for them). Then based on that description I make choices for the work I’m doing.

For my fine art, since I paint for the gift and decorative  well as the fine art gallery industries there is a different way to approach them. The gift and decorative is more generic based on color blocks and abstract shapes that a person uses to “decorate” a space such as department store displays and hotel rooms and also inexpensive wall art for mid-income homes.

For the fine art galleries…. the paintings can be as specific as I’d like. I can paint nudes, faces, places, emotional bursts, and make political statements based on how I’m feeling at the time.

Neither approach is for “everyone” yet it is for the “everyone” that the specific category includes.

So why don’t we just say that…?

Karrie Ross, California Artist

Seth Godin… how he hides nuggets…in nudges

For me, Seth Godin’s Blog writings, the updates I get every day or so, are  nudges filled with nuggets!

Each one gives me something to think about in a new, unrelated relevant perspective. He speaks of friends, yet, asks us to consider what is the new definition of friends. He speaks of camps vs. conferences… which made me think of how I find, give, participate in teaching, learning, training, or researching. He brings us into a relatedness with Singer and how we see the roll of companies in our economy.

I’ve been following him for a while now and from the very beginning, his posts took my hand and gently massaged my brain to expand.

What can we learn from this perceived ‘ease’ with which he nudges us with new nuggets for seeing, thinking, doing…? How can it fit in how you see your business, service or company moving forward in this ever changing economy, and socializing world?

I encourage you to ask your questions and wet your eyes, cleaning out the cobwebs that have gathered there…with drops of new wisdoms.

Karrie Ross
Your Branding EnergyOS Coach